BellaVision TV: Artist Spotlight

Before we start, lets remove the obvious from the equation: Jay-Z does not have to continue making music. He’s an icon in his own right and has pushed the constantly changing world of hip-hop further as a genre. Moving on… After establishing yourself as one of the greats, the risk of ruining your stature is always present. With decades invested in music, a level of respect most will never earn and a discography behind him that needs no defense, Jay-Z has remained cautious about any and all action, always choosing to remain quiet and calculated in order to preserve his legend. That said, any further effort after is a greater risk to the prestigious and respected name he’s constructed. Still, we have Shawn Carter presenting another product to us, one that due to his exceedingly reliable business instinct and credibility, was purchased and presented through Samsung in a business deal the likes of which we’ve never seen. Unfortunately, business savvy doesn’t guarantee quality. As Carter approaches his 12th studio album, the stakes only continue to build. He stands with different company, and tests himself to only achieve greater things, but does his music suffer in the process? Has Shawn Carter gotten stale and reached a point where he can no longer connect with his fans? Is it time for Jay-Z to refrain from music and focus on other aspects of his life?

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